New World Decenio commemorates a decade of legacy, tradition, and passion. In the early years of pioneering his own company, AJ alongside his father, Ismael, developed the New World brand with the intention of illuminating AJ’s distinct blending style and to pay respect to his roots in tobacco.

New World quickly became foundation to the company’s recognition and growth, and today, remains the most acclaimed brand in the AJ Fernandez Portfolio. Decenio is a gleaming testament to hard work, a celebration of origins, and a glimpse into everything yet to come.