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Images of Strategy

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Management number 231979701 Release Date 2026/06/18 List Price $21.44 Model Number 231979701
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Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis.An innovative and multi-functional approach to strategic management.Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge managementHelps students to analyse, integrate and apply the many competing functional elements of strategic choice in today's world.Includes case examples to illustrate the chapters.Provides further reading sections and student questionsWritten by a team of top management scholars with many years of successful MBA teaching experience.Further lecturer resources and links, including case analyses and Power Point slides, are available at www.blackwellpublishing.com/cummings Read more

ISBN10 0631226109
ISBN13 978-0631226109
Edition 1st
Language English
Publisher Wiley-Blackwell
Dimensions 6.69 x 1.05 x 9.56 inches
Item Weight 1.74 pounds
Print length 464 pages
Publication date July 7, 2003

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