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City Branding: Theory and Cases

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Management number 231609693 Release Date 2026/06/18 List Price $32.00 Model Number 231609693
Category

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. Read more

ASIN B004V2OV76
XRay Not Enabled
ISBN13 978-0230294790
Edition 2011th
Language English
File size 1.4 MB
Page Flip Enabled
Publisher Palgrave Macmillan
Word Wise Enabled
Print length 270 pages
Accessibility Learn more
Screen Reader Supported
Publication date December 3, 2010
Enhanced typesetting Enabled

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